The Future of French Wine, Part Deux

French Bordeaux wine from Château Pétrus, from as early as 1945 and selling for as much as 3290€ (Wikipedia)

French Bordeaux wine from Château Pétrus, from as early as 1945 and selling for as much as 3290€ (Wikipedia)

Climate isn’t the only thing affecting the French wine industry. As with almost anything in today’s hyper-globalized world, French wines are entirely dependent on the market, which is looking more and more foreign than before. With changing regulations, shifts in consumer demands, and a less-than-stellar economic climate as of late, the French wine industry is experiencing some significant changes – or trying (in vain) to resist these changes.

The bottom line is that France is producing less wine, and drinking less wine. Production and consumption rates have fallen in the past few years. While lower production is largely related to the environmental concerns discussed in my last post (as well as a government-implemented scheme to reduce surpluses in order to keep French wine competitive), the reason for falling consumption is less clear. The most feasible answer points to Continue reading